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| The goal of a good writer is to say it once, say it well, and say it powerfully. Make people want to read what you write. Even more, make them want to hang it up on their bulletin boards. |
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Left: Annual Report focusing on people rather than projects (our idea). The people were employees, from whom we gathered quotes about how they felt about their work. For this photo: "What I enjoy most is seeing projects through from start to finish. And working with people, building the consensus you need to get things done." Right: section of annual report focusing
on history of 100-year-old company. |
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